The Hollenbeck Group LLC - Latest Comments

Re: When big PR comes a callin’

Lisa Hannah — Tue, 05 Mar 2013 20:02:28 -0000

Thanks for the post - I agree completely, and have asked the exact questions as a start-up client. It will be interesting to see what happens with Edelman's Sprout program. I've had the best luck with boutique firms who are willing to work on smaller retainers that have the potential to grow with the success of the PR strategy (yes, metrics). The other plus is always working with the same person who pitched the business.

Re: When big PR comes a callin’

KLHollenbeck — Tue, 05 Mar 2013 15:05:58 -0000

Yes, definitely some applicability to both. Having seen first hand though the pull on margins and how it impacts the way big agencies support startups, the convos about budget and team are I think especially important for a startup to ask a bigger firm. Thx for reading!

Re: When big PR comes a callin’

Sara Madison Hawkins — Tue, 05 Mar 2013 15:01:04 -0000

Those seem like smart - but simple - questions for everyone to ask. Big or small.

Re: PR I Like

Josh Rein — Fri, 07 Dec 2012 09:57:29 -0000

Thanks for reading! Every now-and-then PR gets it right (but the misses are fun too). Spin Sucks is bookmarked. Great job with the site.

Re: PR I Like

Gini Dietrich — Fri, 07 Dec 2012 08:22:48 -0000

OMG! The links in the first paragraph made me laugh out loud! Very, very nice look at PR done well. Thanks for including the case study we did at Spin Sucks on FedEx.

Re: Saying ‘I’m sorry’ shouldn’t be so hard

Frank Strong — Thu, 06 Dec 2012 17:19:56 -0000

Kent: For what it's worth, I do think we could have done much better on the response, and to that end, while we were late, I think you'll find our CEO's final note on this quite compelling: http://bit.ly/TvuOGP I'd also say while our public response was tepid, our private response -- that is the actions we've taken to correct this were both swift and aggressive. Here's our updated editorial guidelines for example: http://bit.ly/SBnyai

Re: Saying ‘I’m sorry’ shouldn’t be so hard

KLHollenbeck — Wed, 28 Nov 2012 16:48:06 -0000

Thanks for the comment Gerry...I did link to your entire post so anyone could read your full response.

I think we probably just disagree over the effectiveness and perception that comes from PRSA (which as you acknowledge has a relationship with Vocus) looking to distribute 'blame' in this instance. Especially to the companies involved...that feels a bit like blaming the victim.

That said I do agree you acknowledged the shortcomings of PRWebs system and response - my take is it probably could have largely been left there.

I think there are much larger, and more interesting conversations that PRSA could (and arguably should) be leading the dialogue on around the implications of services like PRWeb, and a media environment that exists where false news like this is immediately picked up and disseminated vs. verified and then reported.

I look forward to seeing PRSA speak on those topics soon.

Re: Saying ‘I’m sorry’ shouldn’t be so hard

Gerard Francis Corbett — Wed, 28 Nov 2012 16:38:17 -0000

Kent, first let me say that I’m flattered you took the time
to read my post. However, it does seem as though you highlighted only the
content that supports your premise and, in doing so, misrepresented what I
said.

To the contrary, I noted — among other things — that PRWeb distributes to an
indiscriminate audience; its failure to have adequate safeguards in place to
prevent this type of event (which, I did caveat with the undeniable fact that,
where there’s a will, there’s a way to circumvent such safeguards); its tepid
and widely criticized statement (where we seem to agree); its questionable
internal processes to maintain the integrity of the releases it distributes;
and its decision to leave a link to the release live on its site for hours
after the news was debunked as being false.

I don’t consider this apologizing for them.

What I did say, though, is that PRWeb is not the only party
who deserves blame. And as I said, I’m happy to cover the topic of whether or
not services like PRWeb are good for the profession in another blog at another
time. Clearly, you too must understand that you can’t cover all topics in a
single blog post, given that you also chose to ignore this angle while
criticizing me for it.
Thanks for the opportunity to clarify.
Best regards,
Gerry Corbett
Chair and Chief Executive Officer
PRSA

Re: Stop killing your creative

Simple7 — Thu, 18 Oct 2012 16:28:33 -0000

This is great! I 100% agree, excellent insight.

Re: Boom!

Vin Thomas — Tue, 25 Sep 2012 09:36:00 -0000

Small teams FTW! I'm really excited for you on your new venture. Best of luck sir.